Read it through once

“Well, he is sure to keep an eye on the papers, since, to a poor man, the loss was a heavy one. He was clearly so scared by his mischance in breaking the window and by the approach of Peterson that he thought of nothing but flight, but since then he must have bitterly regretted the impulse which caused him to drop his bird. Then, again, the introduction of his name will cause him to see it, for everyone who knows him will direct his attention to it. Here you are, Peterson, run down to the advertising agency and have this put in the evening papers.”