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The pleasant smell of ripe apples, plums, strawberries, and other fruits, also attracts birds and other animals. But the sugary juice and delicious flesh is developed entirely for the purpose of making it worth a bird's while to eat it. The amount of sugary matter is enormous, and the seeds seem very small and inconspicuous compared with this luscious mass. The sugar is produced very rapidly towards the end of the ripening period.