Read it through once

When old Mr Simon Stoke, latterly deceased, had made his fortune as an honest merchant (some said money-lender) in the North, he decided to settle as a county man in the South of England, out of hail of his business district; and in doing this he felt the necessity of recommencing with a name that would not too readily identify him with the smart tradesman of the past, and that would be less commonplace than the original bald, stark words. Conning for an hour in the British Museum the pages of works devoted to extinct, half-extinct, obscured, and ruined families appertaining to the quarter of England in which he proposed to settle, he considered that _d’Urberville_ looked and sounded as well as any of them: and d’Urberville accordingly was annexed to his own name for himself and his heirs eternally. Yet he was not an extravagant-minded man in this, and in constructing his family tree on the new basis was duly reasonable in framing his inter-marriages and aristocratic links, never inserting a single title above a rank of strict moderation.