Read it through once

Often, the surest way to convey misinformation is to tell the strict truth. The describers of the Taj have used the word gem in its strictest sense—its scientific sense. In that sense it is a mild word, and promises but little to the eye—nothing bright, nothing brilliant, nothing sparkling, nothing splendid in the way of color. It accurately describes the sober and unobtrusive gem-work of the Taj; that is, to the very highly-educated one person in a thousand; but it most falsely describes it to the 999. But the 999 are the people who ought to be especially taken care of, and to them it does not mean quiet-colored designs wrought in carnelians, or agates, or such things; they know the word in its wide and ordinary sense only, and so to them it means diamonds and rubies and opals and their kindred, and the moment their eyes fall upon it in print they see a vision of glorious colors clothed in fire.