Following the Equator: A Journey Around the World • Paragraph 2104
Stage 1 of 6

Read it through once

It shows how, by help of time, a story can grow—even after Barnum has had the first innings in the telling of it. Mr. Barnum told me the story himself, years ago. He said that the permission to buy Jumbo was not a concession; the purchase was made and the animal delivered before the public knew anything about it. Also, that the securing of Jumbo was all the advertisement he needed. It produced many columns of newspaper talk, free of cost, and he was satisfied. He said that if he had failed to get Jumbo he would have caused his notion of buying the Nelson Monument to be treacherously smuggled into print by some trusty friend, and after he had gotten a few hundred pages of gratuitous advertising out of it, he would have come out with a blundering, obtuse, but warm-hearted letter of apology, and in a postscript to it would have naively proposed to let the Monument go, and take Stonehenge in place of it at the same price.