Read it through once

The card to be worn in the white hat--"William Latch, London," in gold letters on a green ground--was laid on top. The boots with soles three inches high went into the box on which William stood while he halloaed his prices to the crowd. Then there were the two poles which supported a strip of white linen, on which was written in gold letters, "William Latch, 'The King's Head,' London. Fair prices, prompt payment."